Interview with Elliott Sopkin, 2013 October 02
- Title:
- Interview with Elliott Sopkin, 2013 October 02
- Author:
- Sopkin, Elliot
- Author (no Collectors):
- Sopkin, Elliot
- Description:
- Elliot Sopkin discusses his work in public relations in the semiconductor industry, first at Fairchild Semiconductor and then at AMD (Advanced Micro Devices). 00:00:37: Introduction 00:01:23: Interview begins. Elliott Sopkin recounts his background and education and shift from journalism career to joining Fairchild Semiconductor in the public relations department. 00:10:09: Sopkin discusses his public relations work at Fairchild improving the company's relationships with technical magazines and other publications. 00:21:44: Sopkin discusses how he became involved with AMD (Advanced Micro Devices), running the human resources department and corporate communications. 00:27:22: Sopkin discusses the early startup days of AMD, working long hours, being careful about money, ambiguous job responsibilities, and diverse personalities. 00:43:30: Sopkin discusses Ed Turney's wild sales meetings, agressive tactics, and personality. 00:52:22: Sopkin discusses AMD advertisement created by ad agency Keye Donna and Pearlstein announcing partnership with Intel, and subsequent problems and lawsuits between the two companies. 00:58:10: Sopkin discusses leaving AMD because he was to become a father, naming his son after Jerry Sanders, later consulting work, and AMD christmas parties. 01:15:01: Sopkin relates anecdotes about Jerry Sanders. Interviewed by Geri Hadley, October 2nd, 2013, in Palo Alto, California.
- Topic:
- Semiconductors, Public relations, Publicity, Advertising, and Marketing
- Subject:
- Fairchild Camera and Instrument Corporation and Advanced Micro Devices
- Language:
- English
- Date:
- October 02, 2013
- Imprint:
- October 2, 2013
- Genre:
- Filmed interviews
- Identifier:
- m0741_sopkin_2013-10-02
- Repository:
- Stanford University. Libraries. Department of Special Collections and University Archives
- Notes:
- Reformatted by Stanford University Libraries 2017-2018.
- Collection:
- Silicon genesis : oral history interviews of Silicon Valley scientists, 1995-2010
- Manuscript number:
- M0741