NeXT Computer, Inc. 162 items

After a much publicized power struggle with Apple CEO John Sculley in 1985, Apple co-founder Steve Jobs started Next, Inc. with $7 million of his own funds. Jobs imagined creating a toolkit predicated upon object-oriented programming. The company shifted gears in 1986 when it decided to build complete machines. The following year a fully automated factory was constructed to produce the NeXTcube computer. The NeXTcube met with mixed results when it hit the market in 1990. Slower than contemporary Unix workstations, it also sold for half the price. Eventually, peformance problems took a toll. By 1991 only 50,000 NeXTcubes had been sold. One of these, however, was used by Tim Berners Lee to create the first web browser and server. In the early 1990s Next, Inc. shifted focus from hardware to software applications. In 1996 Apple purchased Next, Inc. with the intention of using Next, Inc. software to replace the Mac operating system. Doug Menuez's photographs chronicle the optimistic early days of Next, Inc.