For nearly 100 years, California's pastures of plenty were controlled by a coalition of growers, bankers, and political interests who systematically and often brutally suppressed labor organizing efforts. Using constituency recruitment, coalition building, political lobbying, and media exposure techniques learned from the Black Civil Rights achievements, Cesar Chavez and United Farm Worker union colleagues focused national and global attention on the farmworker plight. UFW member fortitude, tactical cleverness, spiritual tenacity, and bravery in the face of violence are some of the qualities embodied in this gallery of images taken by Bob Fitch.